Unlike so many sex toy manufacturers these days, Fleshlight is a family owned and operated business. The Fleshlight began as an idea of Steve Shubin Sr., a former police officer who was inspired out of necessity to make a better sex toy for men. Even though most sex toys were marketed to men, the acknowledged end user was always women, and for years men’s sex toys languished in obscurity, poor quality, over priced, and mostly uninventive.
Steve got together with his son and they developed the unique material, design, and marketing campaign for what became the first mega-hit male sex toy. The story goes that when they began making the Fleshlight they were in Texas and knew that customers wanted something discreet (particularly given the restrictive sex toy laws in Texas at the time) and so hit on the idea of disguising the toy as a flashlight…hence the name.
The Fleshlight remains a male sex toy without equal in terms of feel and durability. The company has also shown a real commitment to supporting the product and to encouraging community development around the Fleshlight. This is a trend we’re seeing more and more and it’s very encouraging as we feel it helps all of us who use sex toys come out of the closet about it just a little bit more. Over two million Fleshlights have been sold, and the company shows no signs of slowing down.We love Fleshlight so much, we have one of the largest (in-stock) selections of Fleshlight in Canada.