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5. Be the Anti-Experts

We know enough about sex to know that we don’t know it all.

Part of being a co-operative is being about something bigger than ourselves. In all our interactions (with customers, vendors, each other, and the communities we work with) we strive to keep our egos and personalities out of the equation.

We’re not the cool self-ordained "sexperts" you'll find on talk TV or at some other sex shops. We do know a lot about sex, but the most important thing we know is that each of us is the real expert on our own desires. Every day we learn new things just by being open to the conversation, even when we don't agree on what is being said. We consider it our job to listen, learn, and be your guide through our products--not judge, diagnose, or condescend to you. To put it simply, we know it’s not about what we think; it’s about what you want.