When we talk about what's changed in vibrator manufacturing over the twenty some years we've been in the industry, LELO is one of the first companies we talk about. LELO is both reflective of, and now an active participant in, the increasing shift to quality and openness in sex toy manufacturing and design.
Like so many other great sex toy companies LELO began because someone couldn’t find the sex toys they wanted. In 2003 three friends (an engineer and two industrial designers) wanted to buy a nice sex toy for another friend. After searching all their local sex shops and going online, they discovered that nothing met their personal or professional standards for beauty and intelligent design. So they decided to make sex toys themselves.
LELO is known for high quality materials, durable motors, but most of all for making objects that are as pleasurable to see and touch as they are to use. One of the things that is unique about LELO (but we’re seeing this more and more following their success) is that they came from outside the sex toy industry. None of the key players had any significant experience in sex toys before starting LELO, and they brought to an industry known for poor quality and design, a kind of discipline and care that customers and retailers are responding to.
Among the many ways that LELO challenges traditional sex toy manufacturing is the pace of their new product releases. LELO has grown from two products to dozens, but each new product is introduced only when it can be fully justified. While this may seem like a slow way to grow, LELO is making the most of it.