Why Good Sex Matters

Understanding the Neuroscience of Pleasure for a Smarter, Happier, and More Purpose-Filled Life

The path to pleasure appears to be right at our fingertips: A satisfying meal, that island vacation, even a Friday night movie date are all a click or well-timed message away. However, we are now experiencing anhedonia—the inability to find pleasure from the activities we usually enjoy—more than ever before. Our sex lives, in particular need help: Research has shown that many people are having less sex and those having it are enjoying it less. Overwhelmed with opportunities for pleasure everywhere,we can't seem to find it anywhere— and we're becoming more depressed and anxious as a result.

Nan Wise, PhD, has helped her clients achieve a satisfying sex life for over thirty years. In Why Good Sex Matters, she reveals the fundamental problem in how we think about sex and pleasure, and how we arrived at this problematic thinking to begin with. She helps us reclaim our innate capacity for joy, fun, exuberance, curiosity, and humor while showing how reaching our sexual potential can make us smarter, happier, and more productive. Ultimately she reveals how a new understanding of sex can lead to a greater experience of pleasure in all aspects of our lives.